Wednesday, August 24, 2011

We are not artists

The thing about the arts is that they realise the importance of publiciy and promoting their events. Even at local level they get out and promote themselves.

In the last month, I have had two events cancelled due to a lack of entries and I am about to have another event vanish. All because we failed to publicise them. I am as guilty as everyone else and don't have any young people sailing during this week because I have not harrassed youngsters sufficiently for them to get off their backsides and come down to the dock. I know that this is my fault. I wonder, though, whether the other events accept any blame. Or do we just say the discpline (Match Racing) is not popular, or was it the time of year, everyone was on holiday.

No it was because we did not get out and promote the things - we didn't talk to people, we didn't tell them to talk to their friends, we didn't get them mentioned in the press. We didn't do enough work. We put up a notice and thought that was it.

What is it about sport that makes us think that they don't have to work at promotion.